I'll agree with Starlac in that the whole idea of making this short was to show off ILM's CGI special effects. But, as a short film, it's not bad. There is one thing I noticed and I disliked though, the only one who seems to talk is Lux (and may be very little from the two others). It's not bad, but don't you be thinking on finding a whole meaning to short animated films after watching this.

An interesting if somewhat blatantly advert/PR led short. You have three characters: a man of Industry, one who moves like Light (called Lux!) and a girl who uses magic… yeah… Who isn’t going to get that reference.

Yes it’s all very impressive visually, what would you expect from the company that made special effects since George Lucas founded it to make the models for Star Wars come to life. Well animated and beautiful, in a bizarre, overly photorealistic, lets see how many things we can mix together kind of way.

Plot-wise, err… yeah, there isn’t much of one, Lux guy wants to work without the magic lady being involved, well it is a short I suppose. The story takes a back seat, it being there to simply show off their (ILM’s) graphical skills as much as possible. Oh look how clever we are with are super computers, come and use us for your next blockbuster since George has finish his saga. One last thing, it seems that the company has some sort of envy, all directed towards Peter Jackson’s King Kong, after all they provided the effects for that 1980’s remake.

Interesting for a first watch and maybe a second time, but it gets old far too quickly and even that dog-giraffe thingy can’t save it in the end.

Everytime I watch this short I can't help but wonder if I'm watching a cleverly disguised ad for ILM... okay yes, for most major studios who make these shorts, there's certainly going to be a little bit of a marketing aspect to it... but this one just always struck me as being a little more obvious about it.

Get it? Perspiration + Inspiration + Magic... ya know... Industrial, Light and MAGIC?

The thing that saves this short for me though is that Chihuahua-raffe... that little critter scampering across the screen and falling on its face struck me as the funniest thing in the world when I first watched this.

Overall though, it's a nice piece of work.