This series has its legions of adoring fans, so I doubt my relatively low grade will drag down the average in the long run.
Stephen Hillenburg cut his teeth doing a bit of everything on Joe Murray's classic 'Rocko's Modern Life'. A former marine biology teacher, it's unsurprising I suppose that when given his own gig it would turn out to be something aquatic.
For me, the show just fails to ignite. It doesn't have the inspired surrealism or whacked-out art design of 'Rocko', and opts for a more straightforward, and dare I say, less sophisticated sort of humour. Ok, there's certainly something 'zany' about a character who is a sponge-wipe living underwater with various crustacea, octopi and fish, but there is zany and then there is inspired. There is nothing here to match the scene in 'Rocko's Modern Life' where Heffer waves goodbye to his body fat as it ascends to Heaven.
Of course I'm acting like it's nescessarily preferable that a show be more whacked-out, and that certainly isn't true. Nor is whacked-outedness by itself enough to make a show, without everything else being good as well. It's clearly just my personal taste, but I found the characters, settings and jokes in SS fairly unremarkable. Certainly not bad, but at the time that I last saw it regularly (2001) there were probably half a dozen cartoon series in production that I preferred to watch. I gave it a chance to grow on me, and it just didn't. If it was on, I'd probably watch it if I had nothing else to do, but it never became something I looked forward to.
I can see how it's a quality show in most respects. There's certainly nothing wrong with the writing, or anything else really. I even read an academic stating that the show was 'subversive' because it was 'pre-ironic'. Well, the trouble with me is that I need some irony in my diet, as does our culture, it would seem. It might not be good for me, but I'm addicted.
(What a load of cobblers to write about a show as lightweight as this. It's a perfectly decent cartoon. Just not my cup of tea.)