Aimed at a pre-school or very young audience, Peppa Pig is quite a delightful series. There is a strong emphasis on family, but Peppa's family is far from normal. For example, when Peppa gets filthy jumping up and down in a mud puddle, her father, rather than reprimanding her, joins in, and soon the whole family is jumping up and down and getting filthy. This gives the series a subtle subversive tone which means you can watch it as an adult without wanting to stick your fingers down your throat, which is more than you could say for some series aimed at teenagers. At the same time, I see nothing harmful in its core message for children, which perhaps is essentially that caring people are more important than social conventions.

If this seems a slightly askew synposis for a pre-schooler's series, take a look at Daddy Pig. Now put him in armour. Is he Morris or Boris? Yes, this is conspicuously from Astley Baker Davies, the makers of The Big Knights , and Kudos to them for being able to toggle between adult-oriented comedy, and pre-school entertainment with little variation in quality.