A red Fox is scavenging for food outside a house when he hears a radio ad for fox fur. Misunderstanding it, it seems to him that beautiful women want to drape live Foxes around their necks. Starstruck by this image, Fox tries to get himself captured by a fur farm, to find that they only want 'silver foxes'. He bluffs his way in, only to discover the ugly truth, and hatch an escape plan.